Gerald Träxler graduated first from the HTL Baden Malerschule Leesdorf and went after this in the college for communication design in 1994 and has since worked as a graphic designer.  From 1994 to 2001 Träxler worked as an independent web and graphic designer, successfully running his own advertising agency (fully certified under Austrian regulation). Träxler then took the position of art director of new media for Wunderman Vienna as, thereby receiving the Lester Wunderman CEO Achievement Award, later taking the position of marketing and art director for Rock & Partner. Since 2006 Träxler is the creative director at Trading & Consulting HPC GmbH.  Träxler has specialised in colour psychology, guerilla marketing, online marketing, viral marketing, social media marketing, user interface design, usability, whilst he also loves to repair old things.